Workforce platform for UK retail

Stop losing money to empty shelves and misaligned staff.

Astorre gives your store AI-powered task allocation, piece-rate pay, and real-time inventory control — in one mobile-first platform.

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Live demo
app.astorre.io/dashboard
Built for UK retail operations
Convenience stores· Supermarket chains· Grocery & forecourt· Field & gig workforce· Stock & inventory ops
The problem

Retail bleeds profits from chaos on the floor.

Four structural forces are pushing UK retail margins to breaking point — and legacy tools were never built to absorb them.

60%

Annual staff churn

UK retail loses frontline staff faster than any other sector — driving training cost and disruption.

£££

Shelf gaps cost sales

Empty shelves caused by poor task coordination leak revenue daily, store by store.

+40%

Seasonal demand spikes

Labour demand swings up to 40% at peak — but static rotas don't adapt fast enough.

!

Pay disputes slow ops

Manual piece-rate calculation creates errors, complaints and weeks of admin per cycle.

The platform

Built for everyone on the store floor.

One platform, four modules — each designed for a specific role. Managers, workers, coordinators and ops directors all get exactly what they need.

01 — Manager view

Your whole estate. One screen.

See every task, every worker, every store — live. Drill from estate overview down to a single aisle, run AI Distribute, and override any assignment without switching tabs.

  • Live performer status: en route, on task, completed
  • Delivery alerts 30 min before arrival — staff auto-scheduled
  • One-click AI Distribute, with manager override always on
  • Estate → store → aisle → task drill-down in one dashboard
app.astorre.io/dashboard — Live Operations
02 — Worker app

Know exactly what to do. Get paid the same day.

Astorre sends tasks in the right order, shows earnings as work happens, and pays every Friday — no chasing, no spreadsheets, no disputes.

  • Accept a shift in 30 seconds via WhatsApp or the app
  • AI-ordered task list — start at the right shelf, finish faster
  • Live earnings counter builds with every completed task
  • Weekly BACS payout, every Friday by 23:59
9:41
New work proposal
Spar · High Street, Bristol
Thursday, 11 July
07:00 – 10:00
Estimated tasks12 tasks
Travel time8 min walk
Est. earnings~ £34.50
Tasks today
Now · Restock · Aisle 4
Milk & chilled — 24 facings
07:12 – 07:28£3.20
Up next · Cold chain audit
Auto-assigned · Bay 2
07:30 – 07:45£4.50
Pending · Front-of-store reset
Demand spike · Promo bay
09:30 – 10:00£6.80
Earnings
Cases restocked214 × £0.12
Shelf gaps closed37 × £0.40
Cold-chain audit1 × £4.50
Checkout cover45 min × £12/h
Today · live£62.18
Next payout: Friday · BACS · HMRC compliant
03 — Pay engine

No disputes. No spreadsheets. No late corrections.

Every task has a rate. Every rate is visible before work starts. Payroll runs itself — HMRC-compliant, audit-ready, zero manual intervention.

  • Per-task rates set by manager, fully auditable
  • Live earnings visible to workers as they execute
  • HMRC-compliant exports for payroll in one click
  • Pay disputes drop to zero — everything is timestamped
9:41
BackEarnings
Cases restocked214 × £0.12
Shelf gaps closed37 × £0.40
Cold-chain audit1 × £4.50
Checkout cover45 min × £12/h
Today · live £62.18
Auto-synced with payroll · HMRC compliant
04 — AI engine

Right worker. Right shelf. 0.3 seconds.

When a delivery lands, Astorre breaks it into atomic tasks, groups them by aisle, and assigns each to the best-placed worker — before the pallet hits the floor.

  • Ranks workers by skills, proximity & MerchRate score
  • Reacts to absences and demand spikes in real time
  • 85% of assignments accepted without manual override
  • Manager can override any assignment at any time
📦
Delivery arrives Supplier sends SKU list & ETA to Astorre
Auto-ingested via API
Atomic tasks generated 1 product × 1 shelf = 1 atomic task
CTask2AtomTask engine
🗂
Grouped by aisle & type Compatible tasks clustered for efficiency
AtomTask2GroupTask
🎯
Best worker assigned MerchRate × proximity × availability
BasicPlanning algorithm
Work Proposal sent Worker accepts in app or WhatsApp
Avg. 0.3s end-to-end
Who it's for

Built for every role on the store floor.

Store Managers

Your morning delivery arrives. Three staff haven't shown up. Astorre already reassigned their tasks before you opened the app. Full shelves by 9 AM — every time.

↓ 15% restock time See it live in your store

Field Workers

Pick up shifts near you, see exactly what to do and how much you'll earn — before you start. Weekly pay every Friday, no chasing, no spreadsheets, no disputes.

↑ Earnings vs hourly rate Find work near you

Operations Directors

One dashboard across your entire estate. No more calling stores to find out what's on the floor. Labour cost as % of sales down, shelf gaps eliminated, churn addressed.

↓ 10% labour cost target See the ROI case

Staffing Coordinators

Post a vacancy, match the right worker, confirm the shift — in under 2 hours. Timesheets, pay and disputes handled automatically. You focus on people, not paperwork.

↓ Time-to-fill < 2 hrs See how matching works
15
Operations leaders at Tesco, Waitrose, Morrisons & more validated our approach*
85%
AI task assignments accepted without manual override — target from product design
46,000
UK convenience stores in our addressable market

*Based on an Astorre customer-discovery survey, October 2024. Figures reflect interview feedback and internal product targets, not guaranteed outcomes.

Ready to bring order to your store operations?

Join the waitlist for our UK pilot programme — launching with select convenience stores in Q3 2026.

Pricing

Simple, transparent pricing.

No setup fees. Cancel anytime. Start with a 30-day pilot and scale across your estate when you're ready.

For independent stores
Small Store
£129 / month
  • AI task allocation
  • Piece-rate pay engine
  • Mobile worker app
  • Up to 20 workers
  • Email support
For supermarket chains
Large Store
£999 / month
  • Everything in Medium
  • Custom ERP integrations
  • Dedicated account manager
  • SLA guarantee
  • Unlimited workers
  • Onboarding support

Request a Demo

We'll show you the platform in 20 minutes. No commitment required.

We usually respond within 2 hours. m.shulga@astorre.tech

Investor relations

Building the AI operating system for UK retail.

£1.5B serviceable market. Pre-seed raising £250K at £2M pre-money valuation (SEIS eligible).

45,000
UK convenience stores in target market
£150B
UK retail output
Live Traction LIVE
1,565 Outreach messages sent
45 Discovery calls
Market opportunity

A category measured in billions.

Workforce management is one of the largest under-digitised lines in enterprise software — and we're starting where the demand is sharpest.

TAM · Global
$16B
Global retail
By 2030 · CAGR 11.7%
SAM · Europe
$3.71B
European retail
By 2029 · CAGR 8.7%
SOM · UK
£1.5B
United Kingdom
By 2030 · beachhead

Why now, why us.

UK retail loses billions every year to empty shelves, mis-allocated staff and pay-process friction. Existing workforce tools schedule rotas but don't act on store priorities, and shelf-scanning tools see problems but can't dispatch the labour to fix them. Astorre is the only platform that combines AI-driven task allocation, embedded piece-rate pay and real-time inventory execution in one unified system — built by a team with deep enterprise SaaS and retail-operations experience.

Traction

Customer-validated. Founder-funded.

1,565
Customer outreach messages sent
45
Discovery calls completed with retail operators
2
Letters of Intent received
The team

Built by operators and engineers.

A distributed team combining deep enterprise SaaS, AI/ML and retail-operations experience.

Marina Shulga

Marina Shulga

Founder & CEO

Ex-Xsolla Program Director. 12+ years scaling SaaS and retail-tech operations across global markets.

Evgeny Moshkov

Evgeny Moshkov

CTO

AI/ML architecture and enterprise integrations. Leads platform engineering and data infrastructure.

Natalia Iplikcioglu

Natalia Iplikcioglu

CMO

Growth marketing and business development. Owns the go-to-market motion into UK and European retail.

Tatyana Ernst

Tatyana Ernst

Fractional CFO

Financial strategy and investor relations. Builds the unit economics and funding plan behind the company.

Funding roadmap

From founder commitment to Series A.

A staged path with clear dilution, valuation and milestones. We're currently raising the pre-seed (SEIS eligible).

Step 0

Founder commitment

Up to £15,000 personal investment. Validated demand and built prototype algorithms.
Completed
Step 1 · 2026 · SEIS

Pre-seed

Raising £250K at £2M pre-money. ~89% founder ownership post-round.
Raising now

Interested in joining our pre-seed round?

SEIS eligible. We'll share the data room, deck and references within one business day.

Get in Touch